A language services company offers a combination of interpretation, localization, and translation services. As a result, it assists healthcare providers to translate the content of their healthcare websites into target languages spoken by diverse clients. A quality language services company has interpreters and translators on staff that have the much-needed expertise in the field of healthcare. Qualified translation companies come with a wealth of previous experience assisting healthcare providers to navigate constantly changing regulations and rules of language in their industry. In addition, they have certifications in the medical field, which will help you enhance your patient experience. Here is a detailed description of the top reasons why you need to engage a language translation company to localize your healthcare website.
Increased Productivity for Medical Staff
A healthcare provider’s website is the first point of contact for patient access. Therefore, it is important that the information is translated as accurately as possible. Utilizing certified translation professionals can reduce the time medical staff spends engaged in tasks outside patient care. For instance, rather than spend time explaining hospital policies to patients with limited proficiency in English, the medical staff concentrates on other duties aimed at making their work more useful. In essence, undistracted medical staff means more prompt healthcare for all patients.
New Patient Acquisition
There is a strong positive correlation between providing content in your customers’ native languages and the likelihood of that customer requesting a service. It follows that translating your healthcare website into multiple languages puts you in a better position to attract new patients. Hence, if you are a healthcare provider who aims at acquiring new patients within the community you serve then it makes sense to localize your website with new languages.
Improved Patient Health Outcomes
Offering better services to patients with limited English proficiency can improve patient health outcomes. Patients with limited English proficiency are more likely to have adverse effects from being misunderstood by their physicians, low health literacy, poor understanding of diagnoses, and drug complications. Healthcare websites are one of the most visible patient communication tools. As such, making sure they are accurately translated ensures improved outcomes. When you engage a certified translation professional, you undoubtedly improve this communication.
Improved Patient Experience
Healthcare websites are used by people to accomplish three essential tasks easily: finding the right healthcare provider to get treatment, retrieving medical records, and paying bills. In this regard, it is important to engage a certified translation professional to provide competent care.
At Homeland Language Services, our translators are HIPAA compliant and bound by a Language Interpreter Code of Professional Conduct and Ethics. This attribute ensures that the information disclosed remains strictly confidential and that translation is performed professionally.